{"id":25893,"date":"2023-02-26T17:51:41","date_gmt":"2023-02-26T16:51:41","guid":{"rendered":"https:\/\/www.blackgoodies.fr\/?page_id=25893"},"modified":"2023-03-15T09:16:40","modified_gmt":"2023-03-15T08:16:40","slug":"merchandising","status":"publish","type":"page","link":"https:\/\/www.blackgoodies.fr\/en\/merchandising\/","title":{"rendered":"Merchandising"},"content":{"rendered":"<p class=\"has-text-align-center\">Le merchandising n\u2019est plus consid\u00e9r\u00e9 comme une fa\u00e7on de mettre de la couleur dans les stades. Aujourd\u2019hui, les clubs ont adopt\u00e9 une r\u00e9elle orientation business et pensent \u00ab marque \u00bbet \u00ab cible \u00bb. Il s\u2019agit d\u2019un moyen non n\u00e9gligeable de faire rentrer de l\u2019argent dans un club, au m\u00eame titre que les revenus li\u00e9s au sponsoring ou \u00e0 la billetterie.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Fid\u00e9liser les supporter et les licenci\u00e9s, convertir les fans en consommateurs, trouver des sources de revenus additionnels sont les enjeux des acteurs du sport.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le merchandising n\u2019est plus consid\u00e9r\u00e9 comme une fa\u00e7on de mettre de la couleur dans les stades. Aujourd\u2019hui, les clubs ont adopt\u00e9 une r\u00e9elle orientation business et pensent \u00ab marque \u00bbet \u00ab cible \u00bb. Il s\u2019agit d\u2019un moyen non n\u00e9gligeable de faire rentrer de l\u2019argent dans un club, au m\u00eame titre que les revenus li\u00e9s au [&hellip;]<\/p>","protected":false},"author":1,"featured_media":26009,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-page-produit.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25893","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merchandising - blackgoodies<\/title>\n<meta name=\"description\" content=\"Echarpes Supporters, Casquettes, Bonnets et autres Goodies. 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